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Gambling Market Research
TASK
4H Agency was tasked with conducting a thorough market research for commercial and regulatory internal teams of the client.
ACTIONS TAKEN
Our team has prepared regulatory and marketing overview of the market, together with its SWOT-analysis, and managed to get data on the key marketing metrics based on anonymous interviews with local market stakeholders.
RESULTS
The Client ultimately decided not to proceed with licensing due to high level of uncertainty surrounding the market that became evident from our research. After several years, we see that our findings regarding the Ukrainian market were confirmed, which allowed the Client to focus on its expansion elsewhere.
WHAT WE OFFER?
  • Competitors' Product and Strategy Analysis: Evaluating platforms, onboarding processes, and sports betting and online casino products;
  • Payment Solutions: Providing an overview of available payment methods, solutions, and platforms.
We offer a comprehensive analysis:
  • Market Overview: Examining market performance, size, growth, key figures, and major operators;
  • Regulatory Overview: Covering essential regulatory requirements for market entry;
  • Advertising and Marketing Insights: Analyzing major operators' strategies with quantitative and qualitative insights;
WHEN AND WHY YOU NEED THIS?
  • Precision Resource Allocation;
  • Unwavering Compliance Assurance;
  • Streamlined Operations for Efficiency;
  • Minimization of "Knowledge Gap" Costs;
  • Intelligence That Forges a Competitive Edge;
  • Amplified Success Rate of Expansion.
Our Market Research product excels in two key scenarios:
  • Operator expansion, whether into a regulated or unregulated market;
  • Operators already active in a jurisdiction seeking deeper insights for localization.
In these cases, our product offers:
HOW WE DO THIS?
We follow these steps:
  • Initial Consultation: We discuss the client's profile and expansion approach;
  • Customization: Tailoring the research questionnaire to meet the client's needs;
  • Research Execution: Sections are distributed to teams who gather and process data from our network and industry sources;
  • Expert Interviews: Leveraging connections we conduct anonymous interviews with local experts;
  • Data Processing: Careful processing and verification of local data;
  • Comprehensive Report: Compiling all information into a foundational document for further expansion discussions.