4H Materials

4H Agency x EGR: Serbian Gambling Market Overview

REGIONAL NEWS AND COMMENTARIES INDUSTRY NEWS AND INSIGHTS
We’re excited to share that we are continuing our collaboration with EGR and are pleased to present our latest article on Serbia. This piece is authored by Ivan Kurochkin, our Partner and Head of Eastern Europe Desk, and provides key insights into the regulatory landscape and opportunities in the Serbian market.

Serbia has evolved into a prominent player in the Balkan gambling market, with online gambling becoming legalized in 2011. The industry is now well-regulated, offering opportunities for both local and international operators. The Serbian gambling regulations are governed by the Law on Games of Chance, ensuring strict compliance in both land-based and online gambling sectors.
Key license types available include:

  • Land-based casino licenses
  • Slot machine hall licenses
  • Land-based sports betting licenses
  • Online gambling licenses

To operate in Serbia, companies must meet rigorous requirements such as maintaining financial stability and adhering to Anti-Money Laundering (AML) policies. Online gambling operators also benefit from Serbia’s high internet penetration rate of 90%, making it an attractive market.

Key Insights

  • Serbia’s online gambling market is experiencing rapid growth, driven by regulatory reforms and strategic partnerships.
  • License costs and terms are clear, with online gambling operators paying a monthly fee of ~US$3000, while land-based casinos are taxed at 25% of GGR.
  • The country’s advertising restrictions focus on protecting vulnerable individuals and preventing gambling from being marketed as a solution to financial problems.
For more in-depth analysis on gambling regulations in Serbia, read the full article on the EGR website.
To explore how we can help you navigate the Serbian gambling market, reach out to us for a consultation via Email or Telegram.