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4H Agency x EGR: Everything you need to know about Poland

INDUSTRY NEWS AND INSIGHTS
Poland’s gambling sector is one of Europe’s most tightly regulated yet high-potential markets. With recent legal amendments and consistent revenue growth, understanding the dynamics of the Poland gambling market is vital for operators looking to enter or expand in Eastern Europe.

Key Insights

The Polish gambling regulations have evolved significantly since their inception in the late 1990s, with landmark updates in 2009, 2017, and 2024. Today, the industry is segmented into online sports betting, land-based casinos, lotteries, and a state-monopolized online casino licensing Poland model under Totalizator Sportowy. Despite limitations, the market has demonstrated remarkable growth — turnover surged from $10.8bn in 2021 to $19.2bn in 2023, with online casinos contributing $9.8bn.

To obtain a gambling license in Poland, companies must be locally registered or operate via a Polish branch if based in the EU/EFTA. Strict compliance is required in terms of reputation, reporting, and operational standards. Fees range from $24,280 for online sports betting to $388,400 for a land-based casino license.

Moreover, Poland enforces robust responsible gambling Poland protocols — mandatory player verification, self-exclusion tools, and advertising restrictions that prohibit targeting minors or associating gambling with personal success. The country also upholds strong anti-money laundering (AML) policies.

Although access to the Poland gambling market is limited due to high taxation and monopolies, particularly in the online casino segment, its structured regulatory environment makes it a reliable, if competitive, market for compliant operators.
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