4H Materials

4H Agency shares strategic approach to gambling market reports

INDUSTRY NEWS AND INSIGHTS 4H UPDATES
As part of its ongoing collaboration with G3 Magazine, Ivan Kurochkin, Partner and Head of Consulting Department at 4H Agency, reveals how its team defines market focus and produces high-value, data-driven gambling market reports. The agency prioritizes emerging gambling markets that offer strong potential and align with broader industry trends.

Key Insights

Brazil is currently the most demanded market among operators due to its scale and legal evolution. Ukraine, despite regulatory uncertainty, also remains a focus for 4H gaming experts. 4H Agency sees long-term opportunity in Ukraine as stability returns. While operator interest is split, around 50% of market players view Ukraine’s framework as a viable entry point.

In producing 4H gambling market reports, the team relies on verified data from regulators, legal experts, and local stakeholders — not algorithms. This human-driven research model ensures accuracy, relevance, and strategic value. The agency’s decentralized structure — with staff across Georgia, Mexico, Latvia, UAE, and more — supports rapid market adaptation and insight collection.

Rather than push services, 4H Agency centers its market coverage around client-specific strategies. Its approach, refined since 2018, highlights feasibility before advising on entry or expansion. Curacao and Brazil are examples where this hands-on planning secured successful market access.

4H gaming updates are published approximately every three months to reflect shifting conditions and resource allocation needs.

Read more: Explore the full interview with 4H Agency’s founder at G3 Magazine for deeper insight into our methodology and current market focus
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