4H Materials

Helping casinos to make the most of the sports betting jackpot

We're thrilled to share that our Partner and Head of Eastern Europe Desk, Ivan Kurochkin, also moderated another insightful webinar on "Helping casinos to make the most of the sports betting jackpot" at yesterday’s SBC #SportsbookTechDay!

Esteemed speakers, including Yoel Zuckerberg from Soft2Bet and Matt Garrigan from Underdog Fantasy, graced the virtual stage, offering invaluable insights into the world of iGaming.

During this discussion, they delved into the intricacies of integrating a sportsbook into an existing iGaming site - from technology and risk management to handling sports affiliates, utilising appropriate engagement tools, and leveraging cross-selling offers to attract casino players new to sports betting. Additionally, they explored the tangible benefits - beyond increased revenues - of offering betting alongside casino games.

A heartfelt thank you goes out to SBC for the event organisation, and to the session sponsor, Soft2Bet, for their support and contribution to the iGaming community.

To discover the key takeaways from the panel, follow the link to the CasinoBeats website: