4H Agency x SBC News: Ukraine seeks tighter design & principals to govern gambling safely

2025-01-07 12:12 INDUSTRY NEWS AND INSIGHTS REGIONAL NEWS AND COMMENTARIES

In January 2025, President Volodymyr Zelenskyy enacted significant amendments to Ukraine's gambling law, aiming to enhance state regulation and promote responsible gambling. A key change involves dissolving the existing Gambling and Lotteries Authority (KRAIL) and establishing a new regulatory body under the Ministry's control, expected to be operational by April.

Ivan Kurochkin, Partner and Head of Eastern Europe Desk at 4H Agency, provides an in-depth look in a new article for SBC News.

Key Insights

New Regulatory Framework

The forthcoming regulator will have expanded supervisory powers, including the authority to block unlicensed gambling websites and revoke licenses for violations. It will also set limits on gambling activities by imposing time and monetary thresholds to ensure responsible gambling practices.

Advertising Restrictions

The updated gambling law in Ukraine enforces strict advertising limitations. Gambling promotions are now largely prohibited, with exceptions allowing online advertising that does not target individuals under 21, and television ads permitted only between 11 p.m. and 6 a.m. Sponsorships are confined to the sports sector.

B2B Licensing and Payment Regulations

All gambling software and service providers must obtain a B2B license to operate with local B2C companies, addressing previous loopholes that allowed unlicensed non-resident providers. Additionally, operators are required to process payments exclusively through banks, enhancing transparency and compliance.

For a comprehensive understanding of the 2025 gambling regulations in Ukraine and their implications, read our full article here.

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