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4H Agency analyzes entry strategies and licensing rules for gambling in Poland

2025-02-10 21:51 INDUSTRY NEWS AND INSIGHTS
In a recent 4H Agency market report, Poland is presented as an emerging opportunity for operators exploring regulated European jurisdictions. Despite a state-run monopoly in some sectors, the Polish gambling market remains relevant due to its clear licensing rules, high digital penetration, and growing interest from international investors.

Key Insights

The gambling in Poland landscape covers online gambling, slot machines, sports betting (land-based and online), and lotteries. While certain sectors, such as lotteries and casinos, remain under tight government control, others — like online sports betting — allow private operators to enter the market with a valid Poland gambling license.

There are six main license types, including for online sports betting, poker, and land-based casinos. License terms range from 2 to 15 years, depending on the vertical. Taxation varies: 12% for online sports betting (based on deposits), 50% GGR for land-based casino and slots, and 25% for poker. Notably, Poland gambling regulations set a high bar for compliance, with one-time licensing fees and additional costs per betting point or machine.

Advertising of gambling is strictly regulated, with limits on TV ads, time slots, and promotional content. Only licensed entities may promote services, and unauthorized advertising is fully prohibited.

The Polish gambling market has seen a digital transformation, with over 67% of payments made online and widespread use of wallets and Pay-by-Link services. This modern infrastructure supports smoother entry for foreign operators.

Read more: For a full breakdown of Poland gambling regulations and business potential еake a look at the article.
Order our services: Entering the Polish gambling market requires more than a license — it demands strategic planning and deep legal insight. Our team supports licensing, compliance, and market entry. Get in touch via Email or Telegram.