4H Agency x Casino Guru News: New regulation of gambling advertising and responsible gambling in Lithuania

2025-04-08 09:49 INDUSTRY NEWS AND INSIGHTS

Lithuania is implementing major changes in gambling regulation changes Lithuania 2025, with a near-total ban on ads and stricter rules to enhance consumer protection and responsible gambling. These reforms position Lithuania as one of the most tightly regulated markets in the Baltic gambling market reform trend.

Key Insights

Lithuania gambling advertising ban

From July 1, 2025, new legislation introduces a two-phase restriction on gambling ads:

6 a.m.–6 p.m.: Up to three ads per hour (max 15 seconds each), limited to 20% of page ad space;
6 p.m.–12 a.m.: Up to two ads per hour (max 15 seconds), limited to 10% of page ad space — This applies across TV, radio, and online platforms.

End of sponsorships

From January 1, 2028, all gambling sponsorships of public events or individuals are banned. Only venue branding and listing of offerings remain allowed.

Lithuanian responsible gambling laws

Regulators are increasing oversight — introducing dramatically higher fines for non-compliance, mandating trained venue staff for player protection, allowing venue-level suspensions of up to 48 hours, and tightening restrictions on illegal gambling operators.

Online gambling restrictions Lithuania

Advertising restrictions heavily impact online operators. Pop-ups are banned, and ad space quotas apply. Additionally, financial institutions will block payments to unlicensed sites, reinforcing safe online gambling practices.

Baltic gambling market reform

Lithuania joins Estonia and Latvia in tightening regulations—notably shifting toward prohibition of marketing, higher player protection, and stronger compliance frameworks.

Why this matters

These changes reflect Lithuania’s move toward a precautionary, consumer-first framework that balances market openness with regulatory control within the reforms across Baltic States.

Want to explore more?

Read the full interview by Ivan Kurochkin on Casino Guru News for a deeper dive: https://casino.guru/news/in-depth/ivan-kurochkin---new-regulation-of-gambling-advertising-and-responsible-gambling-in-lithuania---7130

Want tailored support on new Lithuania gambling advertising ban, online gambling restrictions Lithuania, or implementing robust responsible gambling laws? 4H Agency provides expert guidance on navigating the evolving legal framework. Contact us via Email or Telegram to strengthen your strategy in the revamped Baltic market.